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Why do many supermarket owners choose Zhongdao double-sided shelves
source：www.pinsuan.cn | Release time：2025年06月04日1、 Space utilization: the 'golden partner' for improving land use efficiency
1. Dual optimization of vertical and horizontal space
Double sided display design:
A single shelf can simultaneously serve both sides of the aisle, saving 50% of the shelf column area compared to single-sided shelves, and can display twice the amount of goods in the same area. For example:
Traditional single-sided shelves: Each meter of length can only display one side of the product, and the channel spacing needs to be ≥ 1.2 meters;
Double sided shelves in Nakajima: Each meter of length can be displayed on both sides, and when the channel spacing is maintained at 1.2 meters, the actual display efficiency is increased by 100%.
Top space extension:
The shelf height is usually 1.8-2.2 meters (suitable for supermarket floor height), and a layer board or light box can be added at the top for displaying promotional items or company promotion, without wasting vertical space.
2. Flexible segmentation of large flat layers
In a large space supermarket without pillars, the double-sided shelves on the central island can be used as space partitions to divide the open area into clear product zones (such as food and daily necessities zones), avoiding customer visual fatigue and improving space utilization. For example:
After using Zhongdao shelves in an 800 square meter supermarket, 15-20 sets of display units can be added, which is equivalent to an increase of 30-40 linear meters in display length.
2、 Display advantage: a catalyst for product exposure and sales
1. Double sided display, double exposure
The same product can be displayed in two directions, increasing exposure by more than 50%. For example:
When beverage shelves are displayed on both sides, customers can see new products from both sides, which increases the conversion rate by 30% compared to single-sided display (data source: Supermarket Design and Research Institute).
Differentiated Display:
On one side, we mainly promote high gross profit products (such as imported snacks), while on the other side, we display attractive products (such as daily necessities) to guide customers to stay in both directions.
2. Clear logic of layered display
Golden perspective area (height 1.2-1.6 meters): Display main products and high priced products (such as skincare products and gift box packaged food), and use the habit of eye level vision to increase sales;
Upper level area (height 1.6-2.2 meters): Place inventory backups, large-sized products (such as household tissues), or create a promotional atmosphere through stacking displays;
Bottom level area (height 0.3-1.2 meters): Display fragile and heavy goods (such as beverages, grain and oil) to reduce the risk of retrieval and storage.
3. Combination display stimulates associated consumption
Adjacent shelves can create scene based combinations:
For example, in the "kitchen area", the island shelves display seasonings on one side and tableware and cleaning supplies on the other side. Customers complete the one-stop shopping process of "choosing seasonings → matching tools", and the associated rate increases by 25% (according to actual data from a certain chain supermarket).
3、 Customer flow: the 'invisible pusher' guiding deep shopping
1. Extend the stay time and increase purchasing opportunities
The middle island shelves form a loop/grid shaped flow, guiding customers to circulate from the entrance → main channel → middle island area → checkout counter, avoiding the behavior of "rushing straight to the target product and quickly leaving the store".
Research shows that customers spend an average of 1.5 times longer in the middle island area than in the main channel, and unplanned purchases account for 60% (source: AC Nielsen Supermarket Consumption Report).
2. Reduce visual fatigue and enhance shopping experience
The transparency of double-sided shelves is better than that of single-sided high shelves. Customers can see the opposite products in the aisle, reducing the sense of oppression in the "closed aisle", especially suitable for supermarkets with lower floor heights (such as those below 3 meters).
When the shelf spacing is maintained at 1.2-1.5 meters, two people can walk side by side to avoid crowding and improve shopping comfort.
4、 Operating costs: a practical choice for reducing costs and increasing efficiency
1. Low procurement and maintenance costs
Standardized production: Zhongdao double-sided shelves are mostly prefabricated in factories, with a unit price 10% -20% lower than customized shelves, and easy installation (modular assembly, no need for a professional team).
Strong durability: The main body is made of cold-rolled steel material (thickness ≥ 0.8mm), with surface electrostatic spraying treatment, which is corrosion-resistant and collision resistant. The service life can reach 5-8 years, reducing the frequency of replacement.
2. Improve replenishment efficiency
Both sides of the shelves can be operated for replenishment, and employees do not need to go to the back, reducing the replenishment time for a single set of shelves by 30%. For example:
Traditional single-sided shelving restocking requires entry from one side of the aisle, while mid island shelving can operate simultaneously from both sides, making it suitable for fast stocking during peak hours.
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